How Optimizely Works (in words you know!) You can visually manipulate a webpage and save the changes offline. At Optimizely, we believe in being transparent about how we collect and use data. One of the coolest things they do is visual DOM editing.

The Optimizely snippet gets added to the source code of a webpage ( specifics here ).

Once the snippet is set up and a test is configured, … Optimizely’s visual editor follows a WYSIWYG (“what you see is what you get”) approach, meaning you can see and edit the page to exactly what you want users to see. Step 2: User Requests the Page. Optimizely Web products include Experimentation, Personalization, and Recommendations. For ease of reference, unless otherwise stated below, we will use the term "cookies" in this policy to refer to all of these technologies. Optimizely Web is an experimentation platformthat allows you to experiment on any channel or device with an internet connection. This flexibility makes A/B testing and multivariate experimentation easy. Optimizely serves a variety of audiences : It has an easy-to-interpret editor to get started. The changes are then applied during a random visitor page view via a JS load.

Step 1: Add the Snippet. This policy is designed to inform you about our use of cookies, local storage objects and similar technologies. If you've been using Optimizely Classic, learn what's new for … Optimizely & Visual Website Optimizer are two cool sites that allow users to perform simple A/B Testing.

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