In the UK, 27% of UK marketers say they are planning to in-house marketing more as a result of Covid-19, but with the support of an agency; 11% plan to in-house their digital marketing less and rely on agency support, while 17% plan to increase in-housing and move away from agency support altogether. Meanwhile, sales in sectors such as household goods, non-food, food stores and department stores all continued to recover above their equivalent February numbers, but at a much lower rate. Fifty-seven percent said freelancing has been a positive thing for them during Covid-19, likely due to the flexibility it offers while juggling other responsibilities like childcare. In the week to the 17th October 2020, footfall on UK high streets and retail parks fell by 2.8% and 3% respectively on figures from the week before. These figures are in line with a general global uplift in social ad spending during the quarter ending 30th September as many regions relaxed lockdown restrictions. In its H1 2020 results, JC Decaux stated its revenue plummeted by 63.4% in the second quarter of 2020, a figure it claimed was ‘historic’ for the company. Unsurprisingly, fuel sales fell by 42% on 2019 as the general public were encouraged to stay at home throughout national lockdown in spring and early summer. When it comes to businesses’ social goals for 2021, increased acquisition of new customers is the clear winner, with 73% of organisations citing this as a top objective compared to just 46% last year. For most, the change is set to be longstanding, with 83% stating they hope to continue working contractually after the pandemic subsides. Search ad spend, meanwhile, dropped by 3.7% during this period, representing a £143 million fall in revenue on H1 2019. Facebook is the most popular social media platform. The events of 2020 have exacerbated the widening generational gap in commercial media consumption habits, according to a study from IPA. More buyers are joining social media networks and looking for reviews and recommendations. By the end of September, the average global ad spend on social media was nearly double that of its lowest level at the end of March when many Western lockdowns were first imposed. The number of shoppers travelling to physical UK retail destinations has fallen for a fourth consecutive week, according to data from customer activity specialist Springboard, reported on by Reuters. The UK Government’s Cyber security skills in the UK labour market 2020 report says just under 400,000 cybersecurity-related jobs were posted over the past three years in the UK. However, the outlook from the events industry is positive in the wake of this change. As has been reported frequently, Covid-19 has initiated a huge shift in flexible and remote working as a means of adapting. The ONS has revealed that, online sales as a share of total retail (excluding fuel) reached 33.8% in May 2020. 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